Author/Creator: Fuller, Rachel - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Fuller, Rachel

1. A comparison of brand equity strength across consumer segments and markets. Issue 5 (21st August 2017)

Authors:: Stocchi, Lara; Fuller, Rachel
Journal:: Journal of product & brand management
Issue:: Volume 26:Issue 5(2017)
Page Start:: 453
Record Type:: Journal Article
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2. Customer-Based Brand Equity for Branded Apps: A Simple Research Framework. Issue 5 (4th July 2021)

Authors:: Stocchi, Lara; Ludwichowska, Gosia; Fuller, Rachel; Gregoric, Anna
Journal:: Journal of marketing communications
Issue:: Volume 27:Issue 5(2021)
Page Start:: 534
Record Type:: Journal Article
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3. Estimating herbarium specimen digitization rates: Accounting for human experience. (30th April 2021)

Authors:: Powell, Caleb; Krakowiak, Alaina; Fuller, Rachel; Rylander, Erica; Gillespie, Emily; Krosnick, Shawn; Ruhfel, Brad; Morris, Ashley B.; Shaw, Joey
Journal:: Applications in plant sciences
Issue:: Volume 9:Number 4(2021)
Page Start:: n/a
Record Type:: Journal Article
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4. Service Provider Hesitation in Credence Services: The Importance of Customer Expectations?. Issue 4 (2nd October 2022)

Authors:: Fuller, Rachel; Pervan, Simon; Kunstler, Breanne; Merolli, Mark
Journal:: Services marketing quarterly
Issue:: Volume 43:Issue 4(2022)
Page Start:: 504
Record Type:: Journal Article
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5. The impact of autobiographical memory on brand retrieval and purchase intention. Issue 5 (14th January 2021)

Authors:: Stocchi, Lara; Wright, Malcolm; Fuller, Rachel
Journal:: Journal of consumer behaviour
Issue:: Volume 20:Issue 5(2021)
Page Start:: 1140
Record Type:: Journal Article
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6. The Natural Monopoly Effect in Brand Image Associations. Issue 4 (November 2017)

Authors:: Stocchi, Lara; Pare, Vipul; Fuller, Rachel; Wright, Malcolm
Journal:: Australasian marketing journal
Issue:: Volume 25:Issue 4(2017)
Page Start:: 309
Record Type:: Journal Article
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7. The Natural Monopoly effect in brand image associations. Issue 4 (November 2017)

Authors:: Stocchi, Lara; Pare, Vipul; Fuller, Rachel; Wright, Malcolm
Journal:: Australasian marketing journal
Issue:: Volume 25:Issue 4(2017)
Page Start:: 309
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗