1. Don't trick me: An event-related potentials investigation of how price deception decreases consumer purchase intention. (20th November 2019) Authors: Fu, Huijian; Ma, Haiying; Bian, Jun; Wang, Cuicui; Zhou, Jie; Ma, Qingguo Journal: Neuroscience letters Issue: Volume 713(2019) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Neuro-industrial engineering: the new stage of modern IE – from the human-oriented perspective. (15th January 2013) Authors: Ma, Qingguo; Ji, Wenjing; Fu, Huijian; Bian, Jun Journal: International journal of services operations and informatics Issue: Volume 7:Number 2/3(2012) Page Start: 150 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Trust me if you can: The effect of driver username on passengers' intention to use ride‐sharing service. Issue 2 (3rd July 2022) Authors: Fu, Huijian; He, Junhong; Hong, Jianhong; Hu, Linfeng Other Names: Qian Lixian guestEditor.; Soopramanien Didier guestEditor.; Michaelidou Nina guestEditor. Journal: Journal of consumer behaviour Issue: Volume 22:Issue 2(2023) Page Start: 408 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Uncertain is worse: modulation of anxiety on pain anticipation by intensity uncertainty. Issue 12 (15th August 2018) Authors: Ma, Qingguo; Qiu, Wenwei; Fu, Huijian; Sun, Xiaoli Journal: NeuroReport Issue: Volume 29:Issue 12(2018) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. When does the discount look more attractive: neural correlates of discount framing effect in the purchase of bundles. Issue 10 (3rd July 2019) Authors: Mo, Zan; Ma, Haiying; Wei, Wei; Wang, Cuicui; Fu, Huijian Journal: NeuroReport Issue: Volume 30:Issue 10(2019) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗