1. Checking Our Blind Spots: The Most Common Mistakes Made by Social Marketers. (March 2020) Authors: Cook, Julie; Fries, Sarah; Lynes, Jennifer Journal: Social marketing quarterly Issue: Volume 26:Number 1(2020:Mar.) Page Start: 14 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada. (December 2020) Authors: Fries, Sarah; Cook, Julie; Lynes, Jennifer Kristin Journal: Social marketing quarterly Issue: Volume 26:Number 4(2020:Dec.) Page Start: 325 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada. (December 2020) Authors: Fries, Sarah; Cook, Julie; Lynes, Jennifer Kristin Journal: Social marketing quarterly Issue: Volume 26:Number 4(2020:Dec.) Page Start: 325 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Exploring Mistakes and Failures in Social Marketing: The Inside Story. (March 2021) Authors: Cook, Julie; Lynes, Jennifer; Fries, Sarah Journal: Social marketing quarterly Issue: Volume 27:Number 1(2021) Page Start: 13 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗