1. Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions. (October 2015) Authors: Fong, Nathan M.; Fang, Zheng; Luo, Xueming Journal: JMR, Journal of marketing research Issue: Volume 52:Number 5(2015) Page Start: 726 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗