1. Applying asymmetric, case-based, forecasting modeling in service research: Cultures' consequences on customers' service gratuities. Issue 4 (November 2018) Authors: Ferguson, Graham; Megehee, Carol M.; Woodside, Arch G. Journal: Australasian marketing journal Issue: Volume 26:Issue 4(2018) Page Start: 369 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Applying Asymmetric, Case-Based, Forecasting Modeling in Service Research: Cultures' Consequences on Customers' Service Gratuities☆. Issue 4 (November 2018) Authors: Ferguson, Graham; Megehee, Carol M.; Woodside, Arch G. Journal: Australasian marketing journal Issue: Volume 26:Issue 4(2018) Page Start: 369 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗