1. Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration. (August 2016) Authors: Elsen, Millie; Pieters, Rik; Wedel, Michel Journal: JMR, Journal of marketing research Issue: Volume 53:Number 4(2016) Page Start: 563 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗