1. Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. Issue 1 (2nd January 2016) Authors: Gensler, Sonja; Völckner, Franziska; Egger, Marc; Fischbach, Kai; Schoder, Detlef Journal: International journal of electronic commerce Issue: Volume 20:Issue 1(2016) Page Start: 112 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗