1. Reaching the price conscious consumer: The impact of personality, generational cohort and social media use. Issue 4 (2nd December 2020) Authors: Eastman, Jacqueline K.; Iyer, Rajesh; Eastman, Kevin L.; Gordon‐Wilson, Sianne; Modi, Pratik Journal: Journal of consumer behaviour Issue: Volume 20:Issue 4(2021) Page Start: 898 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗