1. Virtual shopping agents: Persona effects for older users. Issue 2 (3rd June 2014) Authors: Chattaraman, Veena; Kwon, Wi-Suk; E. Gilbert, Juan; Li, Yishuang Journal: Journal of research in interactive marketing Issue: Volume 8:Issue 2(2014) Page Start: 144 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗