1. Forces affecting perception of product comments on social‐WOM: An interactive, relational communication perspective. Issue 4 (27th April 2018) Authors: Le, Angelina Nhat Hanh; Do, Ben Roy; Azizah, Nurul; Dang, Ryan Huu Phuc; Cheng, Julian Ming Sung Journal: Journal of consumer behaviour Issue: Volume 17:Issue 4(2018) Page Start: 393 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗