1. CHOOSE YOUR WORDS CAREFULLY: AN EXERCISE TO INTRODUCE ARTIFICIAL INTELLIGENCE TO THE MARKETING CLASSROOM USING TONE ANALYSIS. Issue 2 (3rd April 2021) Authors: Dingus, Rebecca; Black, Hulda G. Journal: Marketing education review Issue: Volume 31:Issue 2(2021) Page Start: 64 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. FROM STUDENT TO PROFESSIONAL: TEACHING PROFESSIONALISM IN THE MARKETING CLASSROOM. Issue 1 (2nd January 2021) Authors: Black, Hulda G.; Dingus, Rebecca; Milovic, Alex Journal: Marketing education review Issue: Volume 31:Issue 1(2021) Page Start: 41 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. HOW TO NOT DISAPPEAR COMPLETELY: USING VIDEO-BASED DISCUSSIONS TO ENHANCE STUDENT SOCIAL PRESENCE IN AN ONLINE COURSE. Issue 4 (2nd October 2021) Authors: Milovic, Alex; Dingus, Rebecca Journal: Marketing education review Issue: Volume 31:Issue 4(2021) Page Start: 311 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. LET'S GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS' PERSONAL BRANDS. Issue 2 (3rd April 2022) Authors: Dingus, Rebecca; Black, Hulda G.; Dahlquist, Steven H. Journal: Marketing education review Issue: Volume 32:Issue 2(2022) Page Start: 155 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Market Your Way to Growth: 8 Ways to Win. Issue 4 (19th August 2014) Authors: Dingus, Rebecca Editors: Lantos, GeoffreyP Journal: Journal of product & brand management Issue: Volume 23:Issue 4/5(2014) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. SOMETHING OF VALUE: A VALUE PROPOSITION EXERCISE FOR THE MARKETING CLASSROOM. Issue 2 (3rd April 2019) Authors: Dingus, Rebecca; Milovic, Alex Journal: Marketing education review Issue: Volume 29:Issue 2(2019) Page Start: 119 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗