Author/Creator: Dimoka, Angelika - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Dimoka, Angelika

1. Consumer Processing of Online Trust Signals: A Neuroimaging Study. Issue 1 (August 2019)

Authors:: Casado-Aranda, Luis-Alberto; Dimoka, Angelika; Sánchez-Fernández, Juan
Journal:: Journal of interactive marketing
Issue:: Volume 47:Issue 1(2019)
Page Start:: 159
Record Type:: Journal Article
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2. Context may be King, but generalizability is the Emperor!. (September 2016)

Authors:: Cheng, Zhi (Aaron); Dimoka, Angelika; Pavlou, Paul A.
Journal:: Journal of information technology
Issue:: Volume 31:Number 3(2016)
Page Start:: 257
Record Type:: Journal Article
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3. How songs from growing up and viewers' attachment styles affect video ads' effectiveness. Issue 1 (23rd September 2022)

Authors:: Lourenço, Carlos J. S.; Isabella, Giuliana; Verbeke, Willem; Vo, Khoi; Dimoka, Angelika; Bagozzi, Richard P.
Journal:: Psychology & marketing
Issue:: Volume 40:Issue 1(2023)
Page Start:: 209
Record Type:: Journal Article
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4. Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling. (August 2015)

Authors:: Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; Vo, Khoi; Hampton, William; Bollinger, Bryan; Hershfield, Hal E.; Ishihara, Masakazu; Winer, Russell S.
Journal:: JMR, Journal of marketing research
Issue:: Volume 52:Number 4(2015)
Page Start:: 436
Record Type:: Journal Article
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5. Relative Effectiveness of Print and Digital Advertising: A Memory Perspective. (October 2021)

Authors:: Venkatraman, Vinod; Dimoka, Angelika; Vo, Khoi; Pavlou, Paul A.
Journal:: JMR, Journal of marketing research
Issue:: Volume 58:Number 5(2021)
Page Start:: 827
Record Type:: Journal Article
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6. The role of demographic similarity in people's decision to interact with online anthropomorphic recommendation agents: Evidence from a functional magnetic resonance imaging (fMRI) study. Issue 133 (January 2020)

Authors:: Benbasat, Izak; Dimoka, Angelika; Pavlou, Paul A.; Qiu, Lingyun
Journal:: International journal of human-computer studies
Issue:: Issue 133(2020)
Page Start:: 56
Record Type:: Journal Article
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