1. Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces. (March 2021) Authors: Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; Dholakia, Ruby Roy; Fırat, A. Fuat Other Names: Shultz Clifford J. guest-editor.; Wilkie William L. guest-editor. Journal: Journal of macromarketing Issue: Volume 41:Number 1(2021) Page Start: 65 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. How Purchase Type Influences Consumption-Related Posting Behavior on Social Media: The Moderating Role of Materialism. Issue 1 (2nd January 2018) Authors: Duan, Jingyi; Dholakia, Ruby Roy Journal: Journal of Internet commerce Issue: Volume 17:Issue 1(2018) Page Start: 64 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Internal Stakeholders' Claims on Branding a State University. Issue 4 (2nd October 2017) Authors: Dholakia, Ruby Roy Journal: Services marketing quarterly Issue: Volume 38:Issue 4(2017) Page Start: 226 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Posting purchases on social media increases happiness: the mediating roles of purchases' impact on self and interpersonal relationships. Issue 5 (14th August 2017) Authors: Duan, Jingyi; Dholakia, Ruby Roy Journal: Journal of consumer marketing Issue: Volume 34:Issue 5(2017) Page Start: 404 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Production and marketing of art in China: Traveling the long, hard road from industrial art to high art. (5th May 2015) Authors: Dholakia, Ruby Roy; Duan, Jingyi; Dholakia, Nikhilesh Journal: Arts and the market Issue: Volume 5:Number 1(2015) Page Start: 25 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Ruby Roy Dholakia: autobiographical reflections of a female marketing academic. (22nd May 2019) Authors: Dholakia, Ruby Roy Journal: Journal of historical research in marketing Issue: Volume 11:Number 4(2019) Page Start: 355 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Situated or ubiquitous? A segmentation of mobile e–shoppers. (4th October 2013) Authors: Banerjee, Syagnik; Dholakia, Ruby Roy Journal: International journal of mobile communications Issue: Volume 11:Number 5(2013) Page Start: 530 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗