Author/Creator: Devi, Rita - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Devi, Rita

1. Assessing co-creation based competitive advantage through consumers' need for differentiation. (May 2022)

Authors:: Sahi, Gurjeet Kaur; Devi, Rita; Gupta, Mahesh C.; Cheng, T.C.E.
Journal:: Journal of retailing and consumer services
Issue:: Volume 66(2022)
Page Start:
Record Type:: Journal Article
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2. Examining the role of customer engagement in augmenting referral value: The moderated-mediation of relational and expertise value. Issue 5 (28th October 2019)

Authors:: Sahi, Gurjeet Kaur; Devi, Rita; Dash, Satya Bhusan
Journal:: Journal of service theory and practice
Issue:: Volume 29:Issue 5/6(2019)
Page Start:: 539
Record Type:: Journal Article
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3. Factors Predicting Co‐creation of Value: A Study of Boutiques. Issue 1 (January 2015)

Authors:: Kaur, Gurjeet; Devi, Rita; Sehgal, Sanjeewani
Journal:: Metamorphosis
Issue:: Volume 14:Issue 1(2015)
Page Start:: 1
Record Type:: Journal Article
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