1. "Mere Measurement Plus": How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior. (February 2017) Authors: Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.; Fombelle, Paul W.; Detienne, Kristen Bell; Money, R. Bruce Journal: JMR, Journal of marketing research Issue: Volume 54:Number 1(2017) Page Start: 156 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗