1. A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors. Issue 1 (2nd January 2016) Authors: Huh, Jisu; Delorme, Denise E.; Reid, Leonard N. Journal: Journal of health communication Issue: Volume 21:Issue 1(2016) Page Start: 109 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗