Author/Creator: Dekimpe, Marnik G. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Dekimpe, Marnik G.

1. Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies. (April 2022)

Authors:: Datta, Hannes; van Heerde, Harald J.; Dekimpe, Marnik G.; Steenkamp, Jan-Benedict E.M.
Journal:: JMR, Journal of marketing research
Issue:: Volume 59:Number 2(2022)
Page Start:: 251
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation. (May 2023)

Authors:: Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; van Heerde, Harald J.; Kim, Darren S.U.; Alba, Joseph W.
Journal:: Journal of marketing
Issue:: Volume 87:Number 3(2023)
Page Start:: 319
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies. (July 2016)

Authors:: Keller, Kristopher O.; Dekimpe, Marnik G.; Geyskens, Inge
Journal:: Journal of marketing
Issue:: Volume 80:Number 4(2016)
Page Start:: 1
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand. (August 2020)

Authors:: Keller, Kristopher O.; Geyskens, Inge; Dekimpe, Marnik G.
Journal:: JMR, Journal of marketing research
Issue:: Volume 57:Number 4(2020)
Page Start:: 677
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. Price and Advertising Effectiveness over the Business Cycle. (April 2013)

Authors:: Van Heerde, Harald J.; Gijsenberg, Maarten J.; Dekimpe, Marnik G.; Steenkamp, Jan-Benedict E.M.
Journal:: JMR, Journal of marketing research
Issue:: Volume 50:Number 2(2013)
Page Start:: 177
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

6. Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation. (July 2013)

Authors:: ter Braak, Anne; Dekimpe, Marnik G.; Geyskens, Inge
Journal:: Journal of marketing
Issue:: Volume 77:Number 4(2013)
Page Start:: 86
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

7. The Impact of the Business Cycle on Service Providers: Insights From International Tourism. (February 2016)

Authors:: Dekimpe, Marnik G.; Peers, Yuri; van Heerde, Harald J.
Journal:: Journal of service research
Issue:: Volume 19:Number 1(2016:Feb.)
Page Start:: 22
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗