Author/Creator: De Keyzer, Freya - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator De Keyzer, Freya

1. Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. Issue 7 (13th November 2017)

Authors:: De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick
Journal:: Online information review
Issue:: Volume 41:Issue 7(2017)
Page Start:: 905
Record Type:: Journal Article
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2. How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention. Issue 1 (25th April 2022)

Authors:: De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick
Journal:: Journal of advertising
Issue:: Volume 51:Issue 1(2022)
Page Start:: 39
Record Type:: Journal Article
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3. Personalized and cued advertising aimed at children. Issue 2 (19th June 2019)

Authors:: Daems, Kristien; De Keyzer, Freya; De Pelsmacker, Patrick; Moons, Ingrid
Journal:: Young consumers
Issue:: Volume 20:Issue 2(2019)
Page Start:
Record Type:: Journal Article
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4. The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. Issue 2 (3rd April 2019)

Authors:: De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick
Journal:: International journal of electronic commerce
Issue:: Volume 23:Issue 2(2019)
Page Start:: 212
Record Type:: Journal Article
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5. Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis. Issue 1 (23rd November 2020)

Authors:: Lopes, Ana Isabel; Dens, Nathalie; De Pelsmacker, Patrick; De Keyzer, Freya
Journal:: Online information review
Issue:: Volume 45:Issue 1(2021)
Page Start:: 1
Record Type:: Journal Article
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