1. Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend. Issue 1 (2nd January 2016) Authors: Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; Sharp, Byron Journal: Journal of advertising Issue: Volume 45:Issue 1(2016) Page Start: 139 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Extended conditional trend analysis: Predicting triple period buyer flows with a tri‐variate NBD model. Issue 1 (22nd July 2021) Authors: Trinh, Giang; Dawes, John; Wright, Malcolm J.; Danenberg, Nick; Sharp, Byron Other Names: Anesbury Zachary William guestEditor.; Stocchi Lara guestEditor.; Trinh Giang guestEditor. Journal: Journal of consumer behaviour Issue: Volume 21:Issue 1(2022) Page Start: 92 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗