Author/Creator: Dahiya, Rekha - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Dahiya, Rekha

1. A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market. Issue 2 (15th March 2018)

Authors:: Dahiya, Rekha; , Gayatri
Journal:: Journal of global marketing
Issue:: Volume 31:Issue 2(2018)
Page Start:: 73
Record Type:: Journal Article
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2. Discriminant analysis application to understand the usage of digital channels while buying a car. Issue 1 (31st May 2021)

Authors:: Dahiya, Rekha; Sachar, Dimpy
Journal:: South Asian journal of marketing
Issue:: Volume 2:Issue 1(2021)
Page Start:: 51
Record Type:: Journal Article
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3. Investigating Indian Car Buyers' Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB. (December 2017)

Authors:: Dahiya, Rekha; Gayatri,
Journal:: Vision
Issue:: Volume 21:Number 4(2017:Dec.)
Page Start:: 385
Record Type:: Journal Article
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