1. Introducing the socialbot: a novel touchpoint along the young adult customer journey. (25th May 2020) Authors: Wilson-Nash, Carolyn; Goode, Amy; Currie, Alice Journal: European journal of marketing Issue: Volume 54:Number 10(2020) Page Start: 2621 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Introducing the socialbot: a novel touchpoint along the young adult customer journey. (3rd June 2020) Authors: Wilson-Nash, Carolyn; Goode, Amy; Currie, Alice Journal: European journal of marketing Issue: Volume 54:Number 10(2020) Page Start: 2621 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗