1. What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations. (June 2021) Authors: Bigne, Enrique; Ruiz, Carla; Cuenca, Antonio; Perez, Carmen; Garcia, Aitor Journal: Journal of destination marketing & management Issue: Volume 20(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗