1. Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry. Issue 2 (4th April 2016) Authors: Jensen, Jonathan A.; Wakefield, Lane; Cobbs, Joe B.; Turner, Brian A. Editors: Ratten and Nnamdi Madichie, Vanessa Journal: Marketing intelligence & planning Issue: Volume 34:Issue 2(2016) Page Start: 281 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The sponsorship performance cycle: longitudinal evidence of sponsors' contribution to Formula One team achievement. Issue 1 (22nd March 2021) Authors: Cobbs, Joe B.; Jensen, Jonathan A.; Tyler, B. David Journal: Journal of business & industrial marketing Issue: Volume 37:Issue 1(2022) Page Start: 103 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗