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You searched for: Author/Creator Chintagunta, Pradeep- Chintagunta, Pradeep [remove] 4
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- alcohol consumption -- business cycle -- consumer heterogeneity -- frequency -- intensity 1
- differentiation -- emerging markets -- firm growth -- marketing–entrepreneurship interface -- premium products -- randomized controlled field experiment -- volunteer marketers 1
- marketing mix -- retail formats -- shopping costs -- shopping trips -- fill-in trips -- major trips -- unplanned trips 1
- rebranding -- instrumental variable -- brand strength -- franchise -- hotels 1