1. Impact of Value Proposition of Digital Marketing Communication on Car Buyers' Attitude: An Application of Neil Rackham's Model. Issue 2 (December 2017) Authors: Rekha, ; Mishra, Aparna; Chauhan, Ajay Kr. Journal: Paradigm Issue: Volume 21:Issue 2(2017:Dec.) Page Start: 175 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗