1. Intangible and tangible value: brand equity benefits associated with collegiate athletics. Issue 4 (1st July 2015) Authors: Bozman, Carl S; Friesner, Daniel; McPherson, Matthew Q; Chase, Nancy M Journal: International journal of sports marketing & sponsorship Issue: Volume 16:Issue 4(2015) Page Start: 22 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗