Author/Creator: Chang, Aihwa - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Chang, Aihwa

1. A case study of customer capital management in Taiwan's financial industry. (3rd November 2008)

Authors:: Lou, Yung-Chien; Chang, Aihwa; Wei, Sheng-Chung; Sun, Kuo-Ning
Journal:: International journal of learning and intellectual capital
Issue:: Volume 5:Number 3/4(2008)
Page Start:: 332
Record Type:: Journal Article
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2. Consumer evaluation in new products: the perspective of situational strength. Issue 5 (11th May 2015)

Authors:: Chang, Aihwa; Tseng, Timmy H.
Journal:: European journal of marketing
Issue:: Volume 49:Issue 5/6(2015)
Page Start:: 806
Record Type:: Journal Article
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3. Corporate Branding, Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications. (September 2013)

Authors:: Chiang, Hsu-Hsin; Chang, Aihwa; Han, Tzu-Shian; Mcconville, David
Journal:: Journal of general management
Issue:: Volume 39:Number 1(2013)
Page Start:: 55
Record Type:: Journal Article
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4. Factors affecting college students' brand loyalty toward fast fashion: A consumer-based brand equity approach. Issue 1 (15th December 2017)

Authors:: Su, Jin; Chang, Aihwa
Journal:: International journal of retail & distribution management
Issue:: Volume 46:Issue 1(2018)
Page Start:: 90
Record Type:: Journal Article
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5. Factors affecting college students' brand loyalty toward fast fashion: A consumer-based brand equity approach. Issue 1 (8th January 2018)

Authors:: Su, Jin; Chang, Aihwa
Journal:: International journal of retail & distribution management
Issue:: Volume 46:Issue 1(2018)
Page Start:: 90
Record Type:: Journal Article
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6. The Psychological Mechanism of Brand Co-creation Engagement. Issue 1 (February 2016)

Authors:: Hsieh, Sara H.; Chang, Aihwa
Journal:: Journal of interactive marketing
Issue:: Volume 33:Issue 1(2016)
Page Start:: 13
Record Type:: Journal Article
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7. The Psychological Mechanism of Brand Co-creation Engagement. Issue 1 (February 2016)

Authors:: Hsieh, Sara H.; Chang, Aihwa
Journal:: Journal of interactive marketing
Issue:: Volume 33:Issue 1(2016)
Page Start:: 13
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗