Author/Creator: Cambra-Fierro, Jesús J. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Cambra-Fierro, Jesús J.

1. "How does customer perception of salespeople influence the relationship? A study in an emerging economy". (May 2020)

Authors:: Arditto, Luis; Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; Jaraba, Ana Olavarría; Vázquez-Carrasco, Rosario
Journal:: Journal of retailing and consumer services
Issue:: Volume 54(2020)
Page Start:
Record Type:: Journal Article
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2. Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico. (May 2018)

Authors:: Olavarría-Jaraba, Ana; Cambra-Fierro, Jesús J.; Centeno, Edgar; Vázquez-Carrasco, Rosario
Journal:: Journal of retailing and consumer services
Issue:: Volume 42(2018)
Page Start:: 78
Record Type:: Journal Article
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3. The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy. (June 2020)

Authors:: Huerta-Álvarez, Rocío; Cambra-Fierro, Jesús J.; Fuentes-Blasco, Maria
Journal:: Journal of destination marketing & management
Issue:: Volume 16(2020)
Page Start:
Record Type:: Journal Article
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4. Uneven partners: managing the power balance. Issue 6 (16th November 2015)

Authors:: Pérez, Lourdes; Cambra-Fierro, Jesús J.
Journal:: Journal of business strategy
Issue:: Volume 36:Issue 6(2015)
Page Start:: 13
Record Type:: Journal Article
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