Author/Creator: Cai, Fengyan - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Cai, Fengyan

1. "We Earned the Coupon Together": The Missing Link of Experience Cocreation in Shared Coupons. (May 2023)

Authors:: Fang, Eric (Er); Dong, Beibei; Zhuang, Mengzhou; Cai, Fengyan
Journal:: Journal of marketing
Issue:: Volume 87:Number 3(2023)
Page Start:: 451
Record Type:: Journal Article
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2. Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers' Donation Behavior. (May 2021)

Authors:: Zhang, Kuangjie; Cai, Fengyan; Shi, Zhengyu
Journal:: Journal of marketing
Issue:: Volume 85:Number 3(2021)
Page Start:: 240
Record Type:: Journal Article
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3. The impact of mortality salience on the relative effectiveness of donation appeals1. Issue 1 (29th May 2014)

Authors:: Cai, Fengyan; Wyer, Robert S.
Journal:: Journal of consumer psychology
Issue:: Volume 25:Issue 1(2015)
Page Start:: 101
Record Type:: Journal Article
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