1. A Tale of Two Trademarks: A US Analysis of the Protection Strategies of adidas and Converse. (11th October 2018) Authors: Brown, Katie M.; Brison, Natasha T. Journal: Entertainment and sports law journal Issue: Volume 16(2018) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A Tale of Two Trademarks: A US Analysis of the Protection Strategies of adidas and Converse. (2018) Authors: Brown, Katie M.; Brison, Natasha T. Journal: Entertainment and sports law journal Issue: Volume 16(2018) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements. Issue 1 (13th February 2023) Authors: Brison, Natasha T.; Baker, Thomas A.; Byon, Kevin K.; Evans, Nathaniel J. Journal: Journal of global sport management Issue: Volume 8:Issue 1(2023) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. I Will Protect this House: US Sport Brand Trademark Infringement Claims in China. (2018) Authors: Brown, Sarah M.; Brison, Natasha T. Journal: Entertainment and sports law journal Issue: Volume 16(2018) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. I Will Protect this House: US Sport Brand Trademark Infringement Claims in China. (25th October 2018) Authors: Brown, Sarah M.; Brison, Natasha T. Journal: Entertainment and sports law journal Issue: Volume 16(2018) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions. Issue 8 (17th November 2019) Authors: Pickett, Andrew C.; Brison, Natasha T. Journal: International journal of advertising Issue: Volume 38:Issue 8(2019) Page Start: 1098 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Personal branding on Instagram: an examination of Iranian professional athletes. Issue 5 (9th August 2021) Authors: Sharifzadeh, Zahra; Brison, Natasha T.; Bennett, Gregg Journal: Sport, business and management Issue: Volume 11:Issue 5(2022) Page Start: 556 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers. Issue 2 (4th May 2021) Authors: Brison, Natasha T.; Geurin, Andrea N. Journal: Journal of interactive advertising Issue: Volume 21:Issue 2(2021) Page Start: 121 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. To tweet or not to tweet: the effects of social media endorsements on unfamiliar sport brands and athlete endorsers. Issue 3 (2nd July 2016) Authors: Brison, Natasha T.; Byon, Kevin K.; Baker III, Thomas A. Journal: Innovation Issue: Volume 18:Issue 3(2016) Page Start: 309 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Why do women watch esports? A social role perspective on spectating motives and points of attachment. (February 2022) Authors: Yu, Bo; Brison, Natasha T.; Bennett, Gregg Journal: Computers in human behavior Issue: Volume 127(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗