1. "Should I Post or Ghost?": Examining how privacy concerns impact social media engagement in US consumers. Issue 10 (8th May 2021) Authors: Bright, Laura F.; Lim, Hayoung Sally; Logan, Kelty Journal: Psychology & marketing Issue: Volume 38:Issue 10(2021) Page Start: 1712 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "UNFRIEND ME, PLEASE!": SOCIAL MEDIA FATIGUE AND THE THEORY OF RATIONAL CHOICE. Issue 4 (2nd October 2018) Authors: Logan, Kelty; Bright, Laura F.; Grau, Stacy Landreth Journal: Journal of marketing theory and practice Issue: Volume 26:Issue 4(2018) Page Start: 357 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level. (30th April 2008) Authors: Turnbull, Don; Bright, Laura F. Journal: International journal of electronic business Issue: Volume 6:Number 2(2008) Page Start: 149 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude Toward Personalized Advertising And Outcome Expectancies. Issue 1 (2nd January 2019) Authors: Brinson, Nancy H.; Eastin, Matthew S.; Bright, Laura F. Journal: Journal of current issues and research in advertising Issue: Volume 40:Issue 1(2019) Page Start: 54 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of "Likes" on Facebook. Issue 3 (2nd September 2022) Authors: Lim, Hyunjoo; Bright, Laura F.; Wilcox, Gary B. Journal: Journal of interactive advertising Issue: Volume 22:Issue 3(2022) Page Start: 238 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Pop-Up Special Section Introduction: Advertising and COVID-19—Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands. Issue 3 (21st July 2021) Authors: Bright, Laura F.; Schau, Hope Jensen Journal: Journal of advertising Issue: Volume 50:Issue 3(2021) Page Start: 217 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Social Media Fatigue and Privacy: An Exploration of Antecedents to Consumers' Concerns regarding the Security of Their Personal Information on Social Media Platforms. Issue 2 (4th May 2022) Authors: Bright, Laura F.; Logan, Kelty; Lim, Hayoung Sally Journal: Journal of interactive advertising Issue: Volume 22:Issue 2(2022) Page Start: 125 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Too much Facebook? An exploratory examination of social media fatigue. (March 2015) Authors: Bright, Laura F.; Kleiser, Susan Bardi; Grau, Stacy Landreth Journal: Computers in human behavior Issue: Volume 44(2015) Page Start: 148 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Why are consumers following social media influencers on Instagram? Exploration of consumers' motives for following influencers and the role of materialism. Issue 1 (2nd January 2022) Authors: Lee, Jung Ah; Sudarshan, Sabitha; Sussman, Kristen L.; Bright, Laura F.; Eastin, Matthew S. Journal: International journal of advertising Issue: Volume 41:Issue 1(2022) Page Start: 78 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗