1. 'Complexity in simplicity': the effects of visual complexity on consumers' comprehension of product innovations. (27th October 2021) Authors: Cheng, Peiyao; Mugge, Ruth; Bont, Cees De Journal: Journal of design research Issue: Volume 18:Number 5/6(2020) Page Start: 270 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗