Author/Creator: Bonnin, Gaël - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Bonnin, Gaël

1. Consumers' neutralization strategies to counter normative pressure: The case of illegal downloading. (March 2014)

Authors:: Odou, Philippe; Bonnin, Gaël
Journal:: Recherche et applications en marketing
Issue:: Volume 29:Number 1(2014)
Page Start:: 103
Record Type:: Journal Article
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2. Les stratégies de neutralisation de la pression normative par les consommateurs : le cas du téléchargement illégal. (January 2014)

Authors:: Odou, Philippe; Bonnin, Gaël
Journal:: Recherche et applications en marketing
Issue:: Volume 29:Number 1(2014)
Page Start:: 114
Record Type:: Journal Article
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3. Must smart objects look human? Study of the impact of anthropomorphism on the acceptance of companion robots. (June 2016)

Authors:: Goudey, Alain; Bonnin, Gaël
Journal:: Recherche et applications en marketing
Issue:: Volume 31:Number 2(2016)
Page Start:: 2
Record Type:: Journal Article
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4. The narrative strategies of B2B technology brands. Issue 7 (17th June 2019)

Authors:: Bonnin, Gaël; Alfonso, Mauricio Rodriguez
Journal:: Journal of business & industrial marketing
Issue:: Volume 34:Issue 7(2019)
Page Start:: 1448
Record Type:: Journal Article
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5. The narrative strategies of B2B technology brands. Issue 7 (5th August 2019)

Authors:: Bonnin, Gaël; Alfonso, Mauricio Rodriguez
Journal:: Journal of business & industrial marketing
Issue:: Volume 34:Issue 7(2019)
Page Start:: 1448
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

6. The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention. (January 2020)

Authors:: Bonnin, Gaël
Journal:: Journal of retailing and consumer services
Issue:: Volume 52(2020)
Page Start:
Record Type:: Journal Article
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7. Un objet intelligent doit-il avoir l'air humain ? Etude de l'impact de l'anthropomorphisme d'un robot compagnon sur son acceptation. (April 2016)

Authors:: Goudey, Alain; Bonnin, Gaël
Journal:: Recherche et applications en marketing
Issue:: Volume 31:Number 2(2016)
Page Start:: 3
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗