1. Neural Profiling of Brands: Mapping Brand Image in Consumers' Brains with Visual Templates. (August 2018) Authors: Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale Journal: JMR, Journal of marketing research Issue: Volume 55:Number 4(2018) Page Start: 600 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗