1. Broadening the brandfest: play and ludic agency. (13th February 2017) Authors: Kjeldgaard, Dannie; Bode, Matthias Journal: European journal of marketing Issue: Volume 51:Number 1(2017) Page Start: 23 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Punk style. Issue 2 (4th March 2017) Authors: Bode, Matthias Journal: Consumption, markets & culture Issue: Volume 20:Issue 2(2017) Page Start: 187 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗