Author/Creator: Bigdellou, Saeide - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Bigdellou, Saeide

1. Optimal promotion planning for a product launch in the presence of word-of-mouth. (January 2022)

Authors:: Bigdellou, Saeide; Aslani, Shirin; Modarres, Mohammad
Journal:: Journal of retailing and consumer services
Issue:: Volume 64(2022)
Page Start:
Record Type:: Journal Article
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