1. Commercialization of Platform Technologies: Launch Timing and Versioning Strategy1. (17th April 2012) Authors: Bhargava, Hemant K.; Kim, Byung Cho; Sun, Daewon Journal: Production and operations management Issue: Volume 22:Number 6(2013:Nov./Dec.) Page Start: 1374 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Electric Vehicles Are a Platform Business: What Firms Need to Know. (August 2022) Authors: Anderson, Edward G.; Bhargava, Hemant K.; Boehm, Jonas; Parker, Geoffrey Journal: California management review Issue: Volume 64:Number 4(2022) Page Start: 135 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Pricing on‐demand services: Alternative ways of combining usage and access fees. Issue 1 (22nd September 2022) Authors: Gangwar, Manish; Bhargava, Hemant K. Journal: Production and operations management Issue: Volume 32:Issue 1(2023) Page Start: 11 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Sales Force Compensation Design for Two-Sided Market Platforms. (August 2019) Authors: Bhargava, Hemant K.; Rubel, Olivier Journal: JMR, Journal of marketing research Issue: Volume 56:Number 4(2019) Page Start: 666 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Stimulating Early Adoption of New Products through Channel Disintegration. (23rd August 2013) Authors: Ramanan, Ram N. V.; Bhargava, Hemant K. Journal: Production and operations management Issue: Volume 23:Number 10(2014) Page Start: 1681 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗