Author/Creator: Bezbaruah, Subhalakshmi - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Bezbaruah, Subhalakshmi

1. Are Podcast Advertisements Effective? An Emerging Economy Perspective. Issue 2 (15th March 2023)

Authors:: Bezbaruah, Subhalakshmi; Brahmbhatt, Kuldeep
Journal:: Journal of international consumer marketing
Issue:: Volume 35:Issue 2(2023)
Page Start:: 215
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Branded Content: A Bridge Building Gen Z's Consumer–Brand Relationship. Issue 3 (September 2020)

Authors:: Bezbaruah, Subhalakshmi; Trivedi, Jay
Journal:: Vision
Issue:: Volume 24:Issue 3(2020)
Page Start:: 300
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Introducing bi-directional participatory place branding: a theoretical model with multi-stakeholder perspectives. Issue 1 (2nd April 2021)

Authors:: Jain, Varsha; Shroff, Preeti; Merchant, Altaf; Bezbaruah, Subhalakshmi
Journal:: Journal of product & brand management
Issue:: Volume 31:Issue 1(2022)
Page Start:: 73
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗