Author/Creator: Ben Mrad, Selima - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Ben Mrad, Selima

1. Consumer initial trust toward internet-only banks in France. Issue 6 (4th September 2017)

Authors:: Kaabachi, Souheila; Ben Mrad, Selima; Petrescu, Maria
Journal:: International journal of bank marketing
Issue:: Volume 35:Issue 6(2017)
Page Start:: 903
Record Type:: Journal Article
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2. Consumer's initial trust formation in IOB's acceptance: The role of social influence and perceived compatibility. Issue 2 (6th March 2019)

Authors:: Kaabachi, Souheila; Ben Mrad, Selima; O'Leary, Bay
Journal:: International journal of bank marketing
Issue:: Volume 37:Issue 2(2019)
Page Start:: 507
Record Type:: Journal Article
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3. Incentivized reviews: Promising the moon for a few stars. (March 2018)

Authors:: Petrescu, Maria; O'Leary, Kathleen; Goldring, Deborah; Ben Mrad, Selima
Journal:: Journal of retailing and consumer services
Issue:: Volume 41(2018)
Page Start:: 288
Record Type:: Journal Article
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4. Innocent until proven guilty: suspicion of deception in online reviews. (15th April 2022)

Authors:: Petrescu, Maria; Kitchen, Philip; Dobre, Costinel; Ben Mrad, Selima; Milovan-Ciuta, Anca; Goldring, Deborah; Fiedler, Anne
Journal:: European journal of marketing
Issue:: Volume 56:Number 4(2022)
Page Start:: 1184
Record Type:: Journal Article
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5. Reciprocal influences and effects of viral NWOM campaigns in social media. Issue 7 (2nd October 2020)

Authors:: Petrescu, Maria; Mangleburg, Tamara; Ben Mrad, Selima; O'Leary, Kathleen
Journal:: Journal of marketing communications
Issue:: Volume 26:Issue 7(2020)
Page Start:: 685
Record Type:: Journal Article
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6. The moderating effect of e-bank structure on French consumers' trust. Issue 2 (21st October 2019)

Authors:: Kaabachi, Souheila; Ben Mrad, Selima; Fiedler, Anne
Journal:: International journal of bank marketing
Issue:: Volume 38:Issue 2(2020)
Page Start:: 501
Record Type:: Journal Article
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7. The moderating effect of e-bank structure on French consumers' trust. Issue 2 (28th October 2019)

Authors:: Kaabachi, Souheila; Ben Mrad, Selima; Fiedler, Anne
Journal:: International journal of bank marketing
Issue:: Volume 38:Issue 2(2020)
Page Start:: 501
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗