Author/Creator: Beal, Virginia - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Beal, Virginia

1. Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend. Issue 1 (2nd January 2016)

Authors:: Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; Sharp, Byron
Journal:: Journal of advertising
Issue:: Volume 45:Issue 1(2016)
Page Start:: 139
Record Type:: Journal Article
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2. Measuring advertising's effect on mental availability. (September 2021)

Authors:: Vaughan, Kelly; Corsi, Armando Maria; Beal, Virginia; Sharp, Byron
Journal:: International journal of market research
Issue:: Volume 63:Number 5(2021)
Page Start:: 665
Record Type:: Journal Article
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3. Retaining the primetime television audience. Issue 7 (11th July 2016)

Authors:: Jardine, Bryony; Romaniuk, Jenni; Dawes, John G.; Beal, Virginia
Journal:: European journal of marketing
Issue:: Volume 50:Issue 7/8(2016)
Page Start:: 1290
Record Type:: Journal Article
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4. Retaining the primetime television audience. Issue 7 (11th July 2016)

Authors:: Jardine, Bryony; Romaniuk, Jenni; Dawes, John G; Beal, Virginia
Editors:: Lee, Nick; Dennis, Charles
Journal:: European journal of marketing
Issue:: Volume 50:Issue 7/8(2016)
Page Start:
Record Type:: Journal Article
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5. Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data. Issue 3 (4th May 2018)

Authors:: Beal, Virginia; Romaniuk, Jenni; Sharp, Byron
Journal:: International journal of advertising
Issue:: Volume 37:Issue 3(2018)
Page Start:: 463
Record Type:: Journal Article
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