Author/Creator: Baxter, Stacey - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Baxter, Stacey

1. 'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation. (January 2020)

Authors:: Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia
Journal:: Journal of retailing and consumer services
Issue:: Volume 52(2020)
Page Start:
Record Type:: Journal Article
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2. Antecedents and consequences of participation in brand communities: a literature review. Issue 4 (July 2018)

Authors:: Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia
Journal:: Journal of brand management
Issue:: Volume 25:Issue 4(2018)
Page Start:: 277
Record Type:: Journal Article
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3. Children's participation in brand‐based social networks: examining the role of evaluative social identity, self‐esteem and anticipated emotions on commitment and desire to recommend. (September 2016)

Authors:: Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia
Other Names:: Preston Chris guestEditor.
Journal:: International journal of consumer studies
Issue:: Volume 40:Number 5(2016)
Page Start:: 552
Record Type:: Journal Article
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4. Fit in celebrity–charity alliances: when perceived celanthropy benefits nonprofit organisations. Issue 3 (26th June 2014)

Authors:: Ilicic, Jasmina; Baxter, Stacey
Journal:: International journal of nonprofit and voluntary sector marketing
Issue:: Volume 19:Issue 3(2014:Aug.)
Page Start:: 200
Record Type:: Journal Article
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5. Names versus faces: examining spokesperson-based congruency effects in advertising. Issue 1 (9th February 2015)

Authors:: Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia
Journal:: European journal of marketing
Issue:: Volume 49:Issue 1/2(2015)
Page Start:: 62
Record Type:: Journal Article
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6. Pseudohomophones as brand names: Prioritising the emotionally interesting homophone. (10th September 2018)

Authors:: Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia
Journal:: European journal of marketing
Issue:: Volume 52:Number 9/10(2018)
Page Start:: 1909
Record Type:: Journal Article
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7. Pseudohomophones as brand names: Prioritising the emotionally interesting homophone. (15th August 2018)

Authors:: Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia
Journal:: European journal of marketing
Issue:: Volume 52:Number 9/10(2018)
Page Start:: 1909
Record Type:: Journal Article
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8. You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming. (8th May 2017)

Authors:: Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia
Journal:: European journal of marketing
Issue:: Volume 51:Number 5/6(2017)
Page Start:: 885
Record Type:: Journal Article
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