Author/Creator: Basmanova, Oksana - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Basmanova, Oksana

1. A cross-national study of Twitter users' motivations and continuance intentions. Issue 1 (2nd January 2016)

Authors:: Pentina, Iryna; Basmanova, Oksana; Zhang, Lixuan
Journal:: Journal of marketing communications
Issue:: Volume 22:Issue 1(2016)
Page Start:: 36
Record Type:: Journal Article
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2. Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?. (2017)

Authors:: Pentina, Iryna; Basmanova, Oksana; Sun, Qin
Journal:: International journal of internet marketing and advertising
Issue:: Volume 11:Number 1(2017)
Page Start:: 1
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗