1. Investigating the Measures of Relative Importance in Marketing Research. (September 2013) Authors: Bansal, Harvir S.; Duverger, Philippe Journal: International journal of market research Issue: Volume 55:Number 5(2013) Page Start: 675 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Shorter Interviews, Longer Surveys: Optimising the Survey Participant Experience While Accommodating Ever Expanding Client Demands. (March 2017) Authors: Bansal, Harvir S.; Eldridge, James; Halder, Avik; Knowles, Roddy; Murray, Michael; Sehmer, Luke; Turner, David Journal: International journal of market research Issue: Volume 59:Number 2(2017) Page Start: 221 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗