Author/Creator: Banerjee, Prantosh J. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Banerjee, Prantosh J.

1. When less is better than more: Just-below discount in tensile price promotions. (July 2016)

Authors:: Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind
Journal:: Journal of retailing and consumer services
Issue:: Volume 31(2016)
Page Start:: 93
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. When less is better than more: Just-below discount in tensile price promotions. (July 2016)

Authors:: Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind
Journal:: Journal of retailing and consumer services
Issue:: Volume 31(2016)
Page Start:: 93
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗