Author/Creator: Bakshi, Madhupa - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Bakshi, Madhupa

1. Drivers of brand equity of television news channels: evidences from emerging market. Issue 1 (6th February 2017)

Authors:: Bakshi, Madhupa; Mishra, Prashant
Journal:: Marketing intelligence & planning
Issue:: Volume 35:Issue 1(2017)
Page Start:: 147
Record Type:: Journal Article
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2. Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets. Issue 1 (February 2016)

Authors:: Mishra, Prashant; Bakshi, Madhupa; Singh, Ramendra
Journal:: Australasian marketing journal
Issue:: Volume 24:Issue 1(2016)
Page Start:: 59
Record Type:: Journal Article
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3. Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets. Issue 1 (February 2016)

Authors:: Mishra, Prashant; Bakshi, Madhupa; Singh, Ramendra
Journal:: Australasian marketing journal
Issue:: Volume 24:Issue 1(2016)
Page Start:: 59
Record Type:: Journal Article
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4. Structural equation modelling of determinants of consumer-based brand equity of newspapers. Issue 2 (2nd April 2016)

Authors:: Bakshi, Madhupa; Mishra, Prashant
Journal:: Journal of media business studies
Issue:: Volume 13:Issue 2(2016)
Page Start:: 73
Record Type:: Journal Article
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5. The effect of content credibility on consumer-based brand equity: the case of Indian television channels. (1st January 2014)

Authors:: Bakshi, Madhupa; Khan, Bilal Mustafa; Mishra, Prashant
Journal:: International journal of Indian culture and business management
Issue:: Volume 8:Number 3(2014)
Page Start:: 329
Record Type:: Journal Article
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