1. The "Cinderella Effect": The Value of Unexpected March Madness Runs as Advertising for the Schools. (December 2020) Authors: Collier, Trevor; Haskell, Nancy; Rotthoff, Kurt W.; Baker, Alaina Journal: Journal of sports economics Issue: Volume 21:Number 8(2020) Page Start: 783 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The "Cinderella Effect": The Value of Unexpected March Madness Runs as Advertising for the Schools. (December 2020) Authors: Collier, Trevor; Haskell, Nancy; Rotthoff, Kurt W.; Baker, Alaina Journal: Journal of sports economics Issue: Volume 21:Number 8(2020) Page Start: 783 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The "Cinderella Effect": The Value of Unexpected March Madness Runs as Advertising for the Schools. (December 2020) Authors: Collier, Trevor; Haskell, Nancy; Rotthoff, Kurt W.; Baker, Alaina Journal: Journal of sports economics Issue: Volume 21:Number 8(2020) Page Start: 783 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. The "Cinderella Effect": The Value of Unexpected March Madness Runs as Advertising for the Schools. (December 2020) Authors: Collier, Trevor; Haskell, Nancy; Rotthoff, Kurt W.; Baker, Alaina Journal: Journal of sports economics Issue: Volume 21:Number 8(2020) Page Start: 783 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. The "Cinderella Effect": The Value of Unexpected March Madness Runs as Advertising for the Schools. (December 2020) Authors: Collier, Trevor; Haskell, Nancy; Rotthoff, Kurt W.; Baker, Alaina Journal: Journal of sports economics Issue: Volume 21:Number 8(2020) Page Start: 783 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗