1. Linking marketing and supply chain management in the strategy of demand chains via a review of literature reviews. Issue 9 (5th May 2021) Authors: Bai, Bingfeng; Gao, Junjun; Lv, Yang Journal: Management research review Issue: Volume 44:Issue 9(2021) Page Start: 1263 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Linking marketing and supply chain management in the strategy of demand chains via a review of literature. Issue 9 (5th May 2021) Authors: Bai, Bingfeng; Gao, Junjun; Lv, Yang Journal: Management research review Issue: Volume 44:Issue 9(2021) Page Start: 1263 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗