Author/Creator: Arora, Nilesh - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Arora, Nilesh

1. Combating gender inequality and shortage in Indian armed forces. (19th November 2020)

Authors:: Minhas, Jasbir Singh; Arora, Nilesh
Journal:: International journal of business and globalisation
Issue:: Volume 26:Number 4(2021)
Page Start:: 379
Record Type:: Journal Article
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2. Empathy toward Social Media Advertisements: The Moderating Role of Ad Intrusiveness. Issue 4 (19th May 2023)

Authors:: Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev
Journal:: Journal of promotion management
Issue:: Volume 29:Issue 4(2023)
Page Start:: 535
Record Type:: Journal Article
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3. How Does Social Media Advertising Persuade? An Investigation of the Moderation Effects of Corporate Reputation, Privacy Concerns and Intrusiveness. Issue 3 (9th June 2022)

Authors:: Rana, Meghna; Arora, Nilesh
Journal:: Journal of global marketing
Issue:: Volume 35:Issue 3(2022)
Page Start:: 248
Record Type:: Journal Article
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4. Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement. Issue 4 (8th August 2022)

Authors:: Arora, Nilesh; Prashar, Sanjeev; Parsad, Chandan; Vijay, Sai
Journal:: International journal of strategic communication
Issue:: Volume 16:Issue 4(2022)
Page Start:: 663
Record Type:: Journal Article
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5. Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands. Issue 3 (8th February 2021)

Authors:: Arora, Nilesh; Prashar, Sanjeev; Tata, Sai Vijay; Parsad, Chandan
Journal:: Journal of consumer marketing
Issue:: Volume 38:Issue 3(2021)
Page Start:: 251
Record Type:: Journal Article
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6. Quality management practices and organisational performance - a study of Indian manufacturing organisations. (22nd November 2022)

Authors:: Gupta, Sanjiv; Arora, Nilesh
Journal:: International journal of business and globalisation
Issue:: Volume 32:Number 2/3(2022)
Page Start:: 238
Record Type:: Journal Article
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7. The Social Influence in Celebrity Endorsed Promotions: Revisiting the Consumer Perspective. Issue 8 (17th November 2022)

Authors:: Purohit, Sonal; Arora, Nilesh
Journal:: Journal of promotion management
Issue:: Volume 28:Issue 8(2022)
Page Start:: 1257
Record Type:: Journal Article
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