1. An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions. Issue 6 (30th June 2016) Authors: Chang, Hyo Jung (Julie); O'Boyle, Michael; Anderson, Ronald C.; Suttikun, Chompoonut Journal: Journal of consumer behaviour Issue: Volume 15:Issue 6(2016) Page Start: 538 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Are founding families less willing to bear risk? Evidence from the currency exposure and internationalization strategy of family firms. Issue 1 (7th December 2022) Authors: Anderson, Ronald C.; Bergbrant, Mikael C.; Hunter, Delroy M.; Reeb, David M. Journal: Financial management Issue: Volume 52:Issue 1(2023) Page Start: 41 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗