1. Against the implicit politics of service-dominant logic. (March 2018) Authors: Hietanen, Joel; Andéhn, Mikael; Bradshaw, Alan Journal: Marketing theory Issue: Volume 18:Number 1(2018) Page Start: 101 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Authenticity and Product Geography in the Making of the Agritourism Destination. (July 2021) Authors: Andéhn, Mikael; L'Espoir Decosta, J. N. Patrick Journal: Journal of travel research Issue: Volume 60:Number 6(2021) Page Start: 1282 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Entrepreneurial subjectivation and capitalist desire – affective potentials of 'expressive videography'. Issue 15 (13th October 2022) Authors: Hietanen, Joel; Andéhn, Mikael; Wickström, Alice; Takala, Pilvi Journal: Journal of marketing management Issue: Volume 38:Issue 15/16(2022) Page Start: 1756 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research. Issue 3 (15th October 2015) Authors: Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E. Journal: Journal of consumer behaviour Issue: Volume 15:Issue 3(2016) Page Start: 225 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. From branded exports to traveler imports: Building destination image on the factory floor in South Korea. (February 2016) Authors: Ryu, Jay Sang; L'Espoir Decosta, J.N. Patrick; Andéhn, Mikael Journal: Tourism management Issue: Volume 52(2016) Page Start: 298 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Performing place promotion—On implaced identity in marketized geographies. (September 2020) Authors: Andéhn, Mikael; Hietanen, Joel; Lucarelli, Andrea Journal: Marketing theory Issue: Volume 20:Number 3(2020) Page Start: 321 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Re-imagining the country-of-origin effect: a promulgation approach. Issue 7 (19th November 2018) Authors: Andéhn, Mikael; L'espoir Decosta, Jean-Noel Patrick Journal: Journal of product & brand management Issue: Volume 27:Issue 7(2018) Page Start: 884 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Re-imagining the country-of-origin effect: a promulgation approach. Issue 7 (7th December 2018) Authors: Andéhn, Mikael; L'espoir Decosta, Jean-Noel Patrick Journal: Journal of product & brand management Issue: Volume 27:Issue 7(2018) Page Start: 884 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The inhuman challenge: Writing with dark desire. (September 2020) Authors: Hietanen, Joel; Andéhn, Mikael; Wickström, Alice Journal: Organization Issue: Volume 27:Number 5(2020:Sep.) Page Start: 742 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect. Issue 6 (14th November 2016) Authors: Andéhn, Mikael; L'Espoir Decosta, Patrick Journal: International marketing review Issue: Volume 33:Issue 6(2016) Page Start: 851 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗